The latest leaks point to Netflix working on live shows , something it has avoided since its inception. Technically, we could talk about “live streaming”, although Netflix would rather opt for live formats similar to conventional television.
That is to say, the direct ones of Netflix are not going to have anything to do with platforms like Twitch. One option he is considering is to broadcast live contests where the public can vote , something that gives him more interest than a simple jury.
With Netflix aiming to end account sharing soon, quality content will be key to keeping your subscribers. This novelty can work well, and he plans to do direct shows with monologues or series without a script , which would bring freshness to his catalogue.
Another possible use of direct would be special anniversary events , such as those starring Friends or Harry Potter in recent months. And it is that being recorded in advance, they lose the possibility of interacting with fans live.
Of course, depending on the content, it could be broadcast a few seconds late, in case some unforeseen and inappropriate detail had to be removed from the programmes.
Yes, the broadcast of sports is ruled out , something that does not interest the company. Although an alternative like Star Plus has football leagues, after the controversy of the Netflix price increase in 2022, the last thing you need is to add content with rights as expensive as professional sports.
Right now, streaming is a project that is just getting started , and Netflix hasn’t even decided what content would use the format. In any case, you first need a reliable infrastructure that will prevent outages or incidents if millions of viewers gather.
Since Netflix doesn’t have any experience with live streaming , it will need to work on the technical part before launch, but it shouldn’t be a deterrent.
Of course, streaming on Netflix will bring streaming closer to mainstream TV , and if you get the shows right, it can help set you apart from Disney+ or HBO Max.
Via: dead line
