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Web analytics is a branch of Analytics that uses web traffic records to study the behavior of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign.
Web browser is software installed on the Internet user’s computer that allows him or her to view web pages. Popular web browsers include Microsoft Internet Explorer, Firefox, Safari and Opera.
Web crawler is also known as a ‘web robot’ or ‘web spider’, it is a program or automated script which browses the World Wide Web in a methodical, automated manner.
Web standards are widely adopted guidelines for CSS, XHTML etc. Web standards help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users including users with disabilities.
Web2.0 refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online.
Web2.0 applications include wikis, folksonomies, blogs and social networking sites which encourage user-generated content (USG) and social interaction online.
Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, and Click-Through Rate.
Also known as search engine optimization, website optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimization strategies such as directory and search engine Submission, Keyword Marketing and improved Link quality.
Website promotion refers to the marketing aspects of Search Engine Optimization, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site’s exposure.
Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimization.
White Hat SEO
Also known as natural search engine optimization or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, page rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black Hat SEO techniques.