Do you like YouTube Shorts ? Do short videos hook you? There is a reason, that you may not have noticed, for you to like them so much. This reason differentiates this service from TikTok and Instagram Reels, although for a short time. YouTube is implementing a change that will make its vertical video platform resemble, in a matter of days, the rest of its competition. And then, probably, it will be in the same position in your tastes.
YouTube has inadvertently managed to gain a niche in the market that its competitors are not occupying. We are not talking about vertical videos or short videos, but about videos with real audio, without music. The bad news is that he doesn’t have much time left.
YouTube Shorts is going to be filled with music videos
Until now, you may not have wondered why you were consuming more YouTube Shorts than Instagram Reels or TikTok. Hint: it could be that you’re not too into music videos . Or maybe you do like them, but you don’t want to consume them constantly.
YouTube, due to its copyright policy, prohibited the use of music in its Shorts . This forced the creators to use their own audio, which, in our view, improved the level of quality and entertainment.
In September he announced the arrival of music, but only licensed for 15 seconds . If you wanted to publish a Short with music it could only be a few seconds. Now he has just announced that this limit goes up to 60 seconds .
Creators will now be able to use music for 60 seconds, just like on TikTok and Reels . And if you give users the possibility, they will take advantage of it. And probably the 3 platforms are equipped with content, mainly, based on music.
The differentiation that YouTube had so far is in danger and could lose it if the creators of the other platforms enter. Of course, it is the step that should be taken, because the more content, the better. The more people, the better.
But in our personal case, we believe that it will lose that essence that has been nourishing all those users for months in which music videos and more childish videos have no place.
