With the controversial tweet “the bird has been released” a new era of Twitter has begun. The popular social network has just been officially bought by Elon Musk after a long negotiation that began more than 6 months ago.
Recall that in April, it was announced that Elon Musk offered 44 billion dollars to take over Twitter. However, months later the South African tycoon withdrew the offer and the social network board sued him to comply with the agreement. Well, finally this soap opera has come to an end. Musk is the new owner of Twitter and then we will tell you what will happen to the platform .
Elon Musk is now officially the owner of Twitter: new directive, a super app and everything that is coming
Elon Musk’s tenure started off strong. With the arrival of the new owner of Twitter, the top managers of the platform have left : Parag Agrawal (CEO), Ned Segal (CFO), Vijaya Gadde (director of legal policies), Sean Edgett (general counsel) and Sarah Personette (director customer service). According to The New York Times , some of them had to be escorted out of the Twitter offices.
Now, not everything is bad news with the arrival of Musk to power. In fact, the CEO of Tesla and SpaceX shared a few weeks ago during his participation in the All-in podcast his idea of turning Twitter into a kind of WeChat .
This is the most used app in China and it is a multipurpose platform that offers messaging, calls, social networks, payment system , among other services. Musk explains that outside of the Asian country there is no similar app that manages to provide a wide variety of functions within the same interface. In this way, Twitter is expected to serve as an accelerator to create “X” , the super app with which Elon wants to emulate what WeChat offers.
Also, it is worth remembering that one of the initial reasons why it showed its intentions to buy Twitter was to promote freedom of expression. Thus, it is speculated that during his term the veto of Donald Trump and Kanye West will be lifted .
Ultimately, Twitter is expected to become a much more profitable platform under Elon Musk. The South African tycoon promised investors that annual revenues of 26 billion dollars would be reached by 2028. How will he achieve it? Probably boosting advertising, paid subscriptions and services offered by the future super app.
And you… Do you think the future of Twitter is promising with Elon Musk?
