The creation of the Spotify Island (Spotify Island) in Roblox is an example of the potential of the metaverse to create advertising experiences. And bad news for Facebook, because while its proposal remains unfulfilled, a giant like Spotify is betting on the Roblox children’s platform to launch its virtual space.
Not only will it be possible to explore Spotify Island and interact with other players for free, but there will also be quests, collectibles and even a song creator . It will also be possible to obtain virtual cosmetic elements and merchandising (some for a fee), the profits of which will be dedicated to the musicians.
And it is that the Spotify Island in Roblox will receive visits from well-known artists , and thematic areas will be added from time to time. A K-Park dedicated to k-pop (South Korean pop) will open in the coming weeks, which will be visited by Stray Kids and Sunny .
As usual in Roblox, we talk about a safe environment for children . The stage created by Spotify is colorful and well designed, always within the limitations of Roblox, which has never opted for very sophisticated graphics or sizes that are too large.
Roblox does not aspire to the sophisticated experiences in reality of the metaverse that Facebook develops, but at least its proposal is tangible. Millions of children access the mini-game platform every month, in many cases paying for additional content. While others debate how to make money in the metaverse, Roblox already has a solid model.
Spotify’s decision makes sense, since in this way it gets closer to future subscribers of its music streaming platform . Spotify Premium’s growth is threatened by Apple Music and Amazon Music, so the company cannot neglect attracting new customers.
At the end of the article we leave the link to Spotify Island, which will require us to install the Roblox app on computers or mobile phones to enter. It is necessary to have an account in Roblox, but not in Spotify, so everyone can try it.
Of course, it is striking that Spotify chooses Roblox to enter the metaverse , which suggests that this virtual world is not as close as Facebook wants us to see, nor is it so different from existing experiences.
Website: Spotify Island (Roblox)
