Officially, Roku and Amazon reach an agreement and Prime will not disappear from their devices . Both companies were able to establish an extension of their relations, resulting in the stay of the streaming content platform for several more years, allowing the distribution of the Amazon Prime Video and IMDb TV apps.
The statement was issued directly by Roku, in which it indicates that its distribution agreement is extended for several more years, without providing great details in this regard, but making it clear that customers can continue to access the Prime Video and IMDb TV applications in your Roku devices.
Prime on Roku for several more years, but how many?
The truth is that the terms of the agreement between Roku and Amazon were not announced. But this negotiation, which comes to a successful end, benefits users who enjoy the free complementary channel IMDb TV, where they can enjoy popular content such as Judy Justice, Bug Out and Leverage: Redemption.
This announcement was positive in the financials of Roku , since the company managed to grow on the Nasdaq Exchange more than six dollars per share at the beginning of the day.
The Amazon and Roku deal conveniently comes at a time when Prime Video has become the exclusive hub for Thursday night NFL football games .
Another reason this deal is worth it is that there was an announcement recently that the New York Yankees will now stream 21 games exclusively on Amazon’s platform.
It’s no secret that Roku has had several disagreements with streaming content platforms , an example of which was when YouTube TV was threatened to disappear from devices.
So too, we saw in 2020 how the launch of HBO Max was affected by Roku , which had a negative impact on new subscriptions at the time. Currently, Roku remains at the top of the list of CTV devices thanks to its more than 60 million monthly active accounts in the US. They are expected to close this 2022 with 72 million users.
Customers with a Roku streaming device can browse the Amazon Prime Video app , with a subscription of $8.99 per month, while the IMDb TV app is free.
