Fire TV now has 3 new free channels with thousands of hours of content, but with ads

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Don’t have money or don’t want to pay another subscription to a streaming movie and series service? We understand you perfectly, because it is an increasingly large monthly expense . However, it seems that users are not the only ones who have become aware of this problem, as companies are beginning to act accordingly.

There are more and more streaming video platforms that are free, but have advertising so that users continue to generate money (without paying). Roku channels are an example, Pluto TV, Crackle and Tubi are others, but now it is Amazon who joins this initiative. How? Adding 3 new free channels to your Amazon Fire TV .

Sports, cooking and trailers of free movies and series, these are the new Fire TV channels

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Although Netflix, Amazon Prime Video and company have definitely displaced a good part of the cable TV market, these services are beginning to be a problem. Video On Demand (VOD) platforms are becoming more expensive every day and you have to pay subscriptions to different services to be able to enjoy a lot of exclusive content.

This definitely affects the pocket, especially in the midst of a global economic crisis, but a solution has been on the horizon for some time: free streaming platforms, but with advertising. As we mentioned above, there are more and more services of this style and Amazon has just added 3 options to the party. The new free Fire TV channels aren’t as comprehensive as other alternatives , but they do promise “thousands of hours of free, ad-supported video and live content.” These are the channels:

  • Sports News & Summaries – Brings together summaries, news and analysis from several of the world’s top sports networks in one place. You’ll find content from NBC Sports, FOX Sports, MLB, Nascar, CBS Sports HQ, Sports Illustrated, PAC-12 Networks, Stadium, Sportswire, ACC Digital Network and more.
  • Trending trailers : are you more of keeping up with the latest premieres in series, movies and programs? Then this channel is for you, because you will be able to see the trailers of the most popular content of the moment on IMDb. It’s not a wonderful channel, but it will help you organize your schedule for upcoming releases.
  • Food and cooking: we have all found ourselves watching this type of content for a long time at some point, so Amazon was not going to miss the opportunity. This channel brings together cooking shows, tricks, quick tips, and food travel series in one space. Some of its content? America’s Test Kitchen, GoTraveler, Recipes in 5 Minutes and coming soon GustoTV, Tastemade, Food 52 and more.

How to get the new free Amazon channels on your Fire TV
and why are they launching them now?

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Having these 3 channels on your device with Fire TV is as easy as going to the app store, searching for them and installing them . You will not need to register or log in to them to enjoy them, as they are ready to view once they are installed. The only thing you need to know? As we have been saying from the beginning, they are channels that have ads, but it is nothing to write home about.

Now, why is Amazon turning in this direction right now? Charlotte Marines, Director of Advertising, Monetization and Loyalty for Fire TV answered it during the announcement:

Since the launch of the Amazon News app for Fire TV in 2019, we’ve heard how important free and easily accessible content is to our customers. In fact, thanks in part to content like this (ad-free), engagement is up more than 50% from the previous year. With the launch of these new channels we are pleased to offer our users thousands of hours of content in the categories they love: sports, trailers and cooking, always available, always free and just a click away.

Do you think this is the right direction that the big multimedia content companies should take?