At a difficult time for the market, Apple plans to sell fewer iPhones this year . It is not a strategy to stimulate the law of supply and demand, but really a conservative measure, in the face of an unforeseen moment of inflation. The war in Ukraine and a clear and public affectation in the supply chain, shore the signature of the bitten apple to reduce its aspirations.
The company has scheduled the manufacture of 220 million mobile phones with its suppliers , something that is known unofficially, but which is also surprising, since market estimates were located in sales closer to 240 million iPhones throughout the year .
iPhone 14 will arrive, although with little stock
The forecasts of the boost that sales will receive after the arrival of the iPhone 14 may not generate great expectations for Apple . However, it is necessary to consider that the mobile industry has had a difficult start to the year and production estimates have dropped for everyone and across the board.
2022 is going through the worst inflation in decades, to the point that the firm Strategy Analytics forecasts that overall smartphone shipments will contract as much as 2% this year. The truth is that Apple does not reveal its production goals and stopped revealing how many iPhones it sells in 2019 , so these are only estimates.
Apple shares fell in mid-May this year , by a very small margin, but it leaves a clear expression of what is happening in the market. What Apple did acknowledge is that supply issues will affect sales of between $4 billion and $8 billion in the current quarter.
One of the main reasons rests on the blockades of factories in China, as a result of COVID-19 . In addition, not only Apple, but the entire technology industry, is preparing for a slowdown in technology consumption, along with a considerable increase in fuel that is directly impacting the prices of everyday products.
Overall, the overall mobile market started the year off on the wrong foot, with shipments falling 11% in the first quarter, the worst since the start of the pandemic. This panorama makes it clear then that the measure of selling less iPhone, by Apple, responds to a very strong reality in the market.
Via: Bloomberg
