Netflix had already announced in April that it intended to include new cheaper subscription plans with ads. Now, they have announced that to achieve this goal they have decided to partner with Microsoft.
Next, we tell you all the details about this new partnership between this streaming giant and Microsoft.
Why did Netflix decide to partner with Microsoft?
Microsoft wasn’t the only company Netflix turned to. Before they decided that Microsoft was the best option, Netflix had been in talks with Google, Magnite and FreeWheel.
The streaming platform said in a statement that Microsoft has the ability to meet all of your advertising needs. Until now, Microsoft is the only company associated with Netflix in the development of its new advertising scheme.
However, Netflix expressed that the scenario where they could change their minds and take full control of advertising was not ruled out.
Netflix’s new strategy to beat the competition
It is no secret to anyone that Netflix is going through a dark stage. After experiencing user growth for every quarter, this platform is currently experiencing the largest loss of subscribers in a decade. And while Netflix is bleeding, its competition continues to grow like foam.
This new Netflix strategy is being implemented as an attempt to emerge from this difficult stage. However, the option of ad-supported plans is nothing new. This strategy had already been implemented by other platforms in the United States, such as Hulu and HBO Max.
Pricing and release date for Netflix ad-supported plans
The launch date for Netflix’s ad-supported subscription plans has not yet been announced . But although they have not given an exact date, Netflix has made it clear that they plan to start this new strategy very soon. Similarly, the price of these plans has not been revealed either.
Now we just have to wait to see if this new Netflix attempt to return to the top will work or not. Would you pay for this new Netflix subscription with ads?
And if you are already a Netflix user, here I leave you all the premieres of the platform for this month of July 2022.
