It may surprise you, but Netflix isn’t doing too well in 2022. In this year’s first quarterly earnings call , the app revealed that it lost 200,000 users . In turn, the service believes that many more people will unsubscribe from Netflix in the second quarter of 2022.
But, what will the platform do to prevent it from continuing to fall? Well, Netflix plans to offer you a cheap subscription plan . Stay on the web so you know everything about this topic!
There are many Netflix subscribers who have unsubscribed: what is happening with the app?
First of all, what happened in the first quarter of the year for the service to lose users? Well , the causes that have caused the growth of Netflix to stop for the first time in 10 years are the following:
- The constant increase in prices . The app has raised its rates a lot if you compare them to those of HBO Max, Disney Plus and Prime Video. For example, Netflix raised the prices in Spain for those who share the account, something that did not happen on the other platforms. This has led Netflix to become one of the streaming apps to enjoy the most expensive movies and series.
- Competition in the world of streaming is stronger than ever . Netflix has (at least) about 4 apps that stand up to it and are capable of removing subscribers, which are: Disney Plus, HBO Max, Prime Video and Apple TV. Even platforms to watch free series and movies (such as Pluto TV or OctoStream) can be added to this list.
- Netflix suspended its services in Russia in March, causing 700,000 people to no longer be among the app’s users.
- And, of course, the app blamed the people sharing the password . According to Netflix, there are 100 million users who enter the app without having a paid subscription. This has caused the service to have a hard time growing. For this reason, Netflix has taken measures so that you do not share your account.
If the 700,000 users in Russia who no longer have the service are not counted, the app lost around 200,000 subscribers worldwide .
The plan with ads will be Netflix’s answer to avoid losing more users
The app believes that hard times will come for your business. Why do we say it? Well, because Netflix considers that some 2.5 million people could unsubscribe from the platform in the second quarter of 2022. Therefore, the service knows first-hand that it is time to change its strategy.
To do this, Netflix will do something that will surprise more than one : they will launch an affordable subscription that has advertising. In case you did not know, Disney Plus will have a cheap subscription and with ads. In turn, HBO Max has offered you a plan of this style for some time.
Netflix’s competition has done well with these subscriptions, so the app no longer takes a dim view of showing ads to users who pay less .
The service also plans to put all the meat on the grill with its original productions . In this way, the Netflix catalog can be more attractive than that of other apps.
And you, what do you think about how Netflix’s growth fell? Do you think the app will grow again with a cheap subscription and show you advertising? Leave us your opinion in the comments .
