2022 seems to be a year full of news for Instagram . Having changed its hashtags so that users can better connect with each other, the social network announced that its algorithm will also have certain modifications .
One of those changes is related to the original contents . From now on, Instagram will prioritize posts from content creators who upload original videos and photos.
Instagram wants original content on its platform
Adam Mosseri, current head of Instagram, announced on his Twitter profile that content creators are extremely important to the future of Instagram . In order to give them the attention they deserve, the platform in question will try to ensure the maximum possible visibility for them.
In short, the Instagram algorithm will be able to recognize when content has been created “from scratch”. When a video has not been downloaded from another platform, Instagram will increase your exposure by up to 200% .
Has recycled content come to an end on Instagram?
It is known that 80% of the videos that can be seen on Instagram, especially those that are located within the section called “Reels”, come from other platforms.
Losing ground to TikTok for a couple of years now, Instagram has not been able to match the features and tools offered by this platform, which is why users often download TikTok videos to share on Instagram .
This situation has overwhelmed the social network, because of 10 videos that can be seen on Instagram, 8 have the TikTok watermark in one of the corners of the video.
Can this penalty be avoided if a video is downloaded without a watermark?
According to what the current Instagram SEO has explained, the algorithm will automatically detect when the watermark has been removed from a TikTok video .
In other words, those users who download TikTok videos without a watermark, and then upload them to Instagram, will see up to a 90% decrease in reach .
With nothing more to add in this regard, this change in the Instagram algorithm would begin to be applied progressively at the end of April.
