Recently, multiple people have shown their dissatisfaction with Xiaomi because there are several mobile phones of the brand that will not update to MIUI 13. In any case, Xiaomi is the most popular mobile brand in Latin America .
Xiaomi’s popularity in Latin America
Currently, Xiaomi is the mobile brand with the largest market share in Latin America. For example, in Peru it has 31% of the smartphone market. In addition, in Colombia, Xiaomi has a market share of 27%. Xiaomi’s sales percentages in Latin America are quite high if all the mobile brands sold in that region are considered.
You should consider that Xiaomi in 2017 sent multiple types of devices to Latin American countries with the highest purchasing power . However, in 2019 Xiaomi began to focus on countries such as Peru, Venezuela and Brazil, and from that moment its sales increased considerably.
In addition, Xiaomi previously only sent mobiles to Latin America with a price range of $ 100 to $ 300 . Now, the Chinese brand ships mobiles with a wider price range that goes from 70 to 500 dollars or even higher prices and this has helped the brand to sell more devices.
Xiaomi’s strategy has been based on combining several sales channels in Latin America to increase them and thus its market share. On the other hand, Xiaomi’s growth in this region is also due to the number of mobile models it has available.
Xiaomi has also made alliances with well-known mobile operators such as América Móvil or TelCel to send more devices to the region. Keep in mind that the commercial alliances that Xiaomi has made have also influenced the growth that the brand has had in the region.
In addition, the alliances that Xiaomi has made with mobile operators in Latin America have allowed it to increase shipments by 6,500% in Colombia, 1,610% in Chile and 244% in Mexico. Furthermore, Xiaomi’s online sales increased by 2000%.
Xiaomi’s growth in Latin America has caused other Chinese manufacturers to use its methods to have a greater presence in the region. Some brands such as ZTE, Oppo, OnePlus and Vivo have increased their market share between 4 and 8% in Latin America. The popularity of Chinese mobiles in the region is not only due to the fact that they are inexpensive, but also because they have interesting functions such as the possibility of converting a Xiaomi into a WiFi repeater.
It seems that Xiaomi and Chinese brands have come to Latin America to stay because they offer affordable and competitive prices in a market with limited purchasing power.
