Meta CEO Mark Zuckerberg announced that the company will launch a digital marketplace where users can buy clothes for their avatars.
Zuckerberg and Instagram’s vice president of fashion partnerships, Eva Chen, showed off some of the new fashion options via a live stream on Instagram. Next, we tell you all the details.
What to expect from Meta’s digital clothing store?
In this shop, you will be able to buy clothes for your avatars, just like in the real world. The intention is that these digital clothes can be bought and sold on the Meta metaverse marketplace.
Zuckerberg announced that he hopes to turn the store into an open marketplace, where developers have the opportunity to create and sell a wide range of digital clothing .
What can you find in Meta’s digital clothing store?
The store called Meta Avatars Store, will initially offer branded clothing that users can get in exchange for real money and this can be used to dress their digital avatars on Facebook, Instagram and Messenger.
The first three designer brands to be available at the store will be Balenciaga, Prada and Thom Browne with more brands expected to be added soon. Free clothing items will continue to be available in the store.
Meta, in addition to planning to expand with more brands, intends to bring this idea to virtual reality through the company’s Meta Quest headset in the future.
A spokesperson for Meta said these clothes will be priced between $2.99 and $8.99 , far less than the real-life outfits from those designers.
When will the Meta clothing store be available?
The Meta Avatars Store will launch within a few days and will be available for these countries: United States, Canada, Thailand, and Mexico. Will you dare to be part of this new release?
And if you liked this article, you should know that Meta is designing the new way of communicating in the metaverse: a universal voice translator.
