Tired of the advertising that Apple sneaks into your mobile? Well, we have bad news for you, because Apple wants to show more ads on your iPhone and is paving the way for it. For a few months, advertising on iOS has been on the rise and it seems that the company does not intend to change course, but to continue with content that is increasingly difficult to avoid.
Get ready for more ads on iOS, Apple wants to earn more from advertising
Thanks to a bulletin from Bloomberg , we now know that Apple has plans to expand the number of ads displayed on its devices . The source indicates that Apple’s advertising business currently generates revenues of around $4 billion a year. However, the vice president of Apple’s advertising area (Todd Teresi) wants to take the figure to 10,000 million dollars. To achieve this, Apple will have to show ads more frequently to its users.
Right now, Apple places ads in its News and Stocks apps . In addition, the App Store is not spared from them, nor are the MLB games when you enjoy them through Apple TV + as part of the Friday Night Baseball package. However, these are not enough and the company plans to show additional ads in:
- The “Today” tab and third-party app download pages in the App Store.
- Apple Maps , the app that directly competes with Google Maps on iOS.
- Apple Books and Apple Podcast , two of the company’s most important multimedia platforms.
- Apple TV +, through a free subscription with ads , as Netflix and Disney + plan.
With this, Apple would drastically increase the amount of advertisements that it can show daily to its users. But to all these, how would they compete against the ads of other platforms? Apple has its own secret weapon.
App Tracker Transparency is Apple’s secret weapon to get rid of the competition
Last year, Apple introduced App Tracker Transparency (ATT), a feature that lets iPhone and iPad users decide whether they want apps to track their information in other apps or on websites . This feature was highly applauded by users, although companies like Meta (Facebook) are not happy with it.
However, ATT keeps a secret and that is that it only applies to third-party apps , not those designed by Apple. Right off the bat this shouldn’t be a bad thing, but it looks like Apple has been using ATT to profit.
On the one hand, Apple ensures that “the ad system does not track through third-party applications or websites.” All the information is taken directly from Apple apps (which are many), therefore, they would not be violating their own policies imposed through ATT.
But on the other hand, Apple is greatly limiting the collection of data from other companies within its ecosystem, as well as the display of ads. Therefore, Apple could be pointed out by other companies to monopolize all this data and use it only in their favor.
Is it the first time that Apple is accused of similar things? Not at all, because the lawsuit with Epic Games for Fortnite is still in force, and recently the European Union forced them to abandon the Thunderbolt connector in favor of USB-C by 2024.
