WhatsApp is not only used by private users, since every day it is more present in all kinds of companies. For this reason, the messaging application is now available to all companies and developers thanks to a new API in the cloud .
Who has not had problems trying to contact a company ? Precisely with this novelty, WhatsApp intends to eliminate those barriers that we have all felt at some time as customers: infinite waiting times, useless web pages, lost emails, etc.
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The application wants to facilitate the client-company relationship, and for both parties to communicate through its fast and convenient messaging service. Thus, from the company they have achieved that WhatsApp can be used in companies of any size and country , regardless of numbers or origin.
This has become a reality thanks to the new Cloud Services API hosted on Meta . In case you didn’t know, Meta is the conglomerate to which WhatsApp, Facebook and Instagram belong, among many other apps.
In addition, in this article we explain what an API (Application Programming Interface) is and the different types that exist, so that all your doubts are resolved.
It is a secure and free API , where both companies and developers can access the messaging service in a very simple way. The idea is that they can reduce the response time to customers and, in addition, customize the experience they offer to the user at will.
Businesses have two options to start using this tool: sign up and do everything on their own, or contact one of the WhatsApp providers looking for business solutions.
It is also important to note that although both parties will clearly benefit, the customers always have the power. WhatsApp users will be able to control which companies they exchange messages with, but companies will only be able to communicate with customers who have specifically asked to contact them .
WhatsApp Business, another alternative with new features
Another option is to continue as before and enjoy WhatsApp Business, a WhatsApp application aimed at companies that offers more features than the original app. In this article we tell you more about it.
Also, as they have no intention of parking innovation, they are developing advanced and paid features in WhatsApp Business . With them, they intend that companies attract more customers and increase their reach, in addition to reinforcing their brand image on the Internet.
In principle, a new function would appear that is used to manage chats on up to 10 devices , very useful to correctly manage all messages. Another novelty would be the inclusion of new customizable links , which also automatically redirect to a WhatsApp conversation.
In short, the messaging application makes it easier for companies, and the latest test is that WhatsApp is now available to all companies and developers thanks to a new API in the cloud .
