It has been known for a couple of months that Netflix will launch a cheaper subscription to stop losing users. However, here we will explain to you what has led Netflix to launch this new subscription .
The plan with Netflix ads that will arrive this year
There are a few reasons why Netflix is losing subscribers and the streaming platform is taking steps to counteract this problem. In fact, Netflix has decided to launch a cheaper, ad-supported subscription . In addition, Netflix will premiere a bunch of series and movies in May 2022 to make up for its loss of subscribers. Keep in mind that Netflix plans to launch its new subscription later this year.
It seems that Netflix was reluctant to put ads on its platform, because according to its CEO, the platform had not implemented ads in its content to keep the subscription simple. However, to create a more affordable subscription and gain new followers, Netflix will need to have an ad-supported plan .
Reed Hastings, the CEO of Netflix, has indicated that the platform will not test its ads in some small markets . In fact, it looks like Netflix will launch its ad-supported subscription around the world at the same time. Hastings indicated that they will not test in small markets because other streaming platforms such as Disney + already have subscriptions with ads and this business model has worked for them.
In addition, Netflix is already testing measures so that you cannot share your account and that in this way each of its users has their own account. However, Netflix plans to launch new broad subscriptions where its users will be able to share their accounts with other people. Please note that these new Netflix subscriptions will arrive alongside the ad-supported subscription.
Now, there is no doubt that Netflix is one of the top streaming platforms . However, the competition between streaming platforms has caused Netflix to lose subscribers and is now working on an ad-supported subscription. Either way, Netflix has some pretty entertaining content like Relic Hunters: Rebels, the great Netflix game everyone is talking about.
