After Elon Musk’s arrival on Twitter, a before and after has been marked within the platform. Since then, quite drastic changes have been announced, such as changing the colors of the verified ones.
Now, a change has been announced that could be one of the most controversial so far, and that is that Twitter through a statement has let it be known that political advertisements will now be allowed, despite the fact that this type of advertising had been prohibited in the 2019.
Political propaganda will return within Twitter
We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks.
— Twitter Safety (@TwitterSafety) January 3, 2023
Before making this announcement, Twitter’s policy stated that they would not use their platform to make this type of advertising, since they considered that the political message should be earned and not bought. But after many of its advertisers decided to suspend the distribution of advertising within Twitter due to the changes that the platform has undergone, the company has been forced to resort to this strategy to increase its income.
Likewise, according to the Twitter Safety account, Twitter will allow elected officials and activist groups to pay to disseminate their messages about political causes. The exact date of when these changes will be applied is not yet known, but it is expected to be sooner rather than later.
Elon Musk and his attempts to boost Twitter revenue
The fact of accepting political ads within the platform turns out to be highly convenient mainly because by the year 2024 new elections will be held within the US territory, therefore, it is quite certain that they will earn good income with the arrival of this new policy.
It must be taken into account that this would not be the first time that Elon Musk has changed company policies with the intention of increasing monetary rewards and a clear example of this is Twitter Blue. Having said that, it would not be a surprise if these types of changes continue to be applied within the platform with the intention of continuing to boost its income.
And you, what other changes do you think may be coming within Twitter?
