TikTok Music, TikTok's bet to compete with Spotify

TikTok Music servicio que competiria con Spotify

At the end of 2019, the news broke that ByteDance, the company that owns TikTok, was planning to launch a streaming music service that could compete with Spotify , Apple Music and other similar services.

At that time, it was said that its launch was dated for December of that same year, although the directors decided to back down for reasons that were never disclosed.

Now, and thanks to the discovery of a North American media, those old rumors have been revived with a strong argument : ByteDance filed an application to register a trademark called “TikTok Music” .

A service that could compete on an equal footing with Spotify

TikTok lanzaria un servicio de musica en streaming

The brand that ByteDance registered last May also fits perfectly with the strong musical presence that we can see within TikTok .

Although the directors of the Chinese company have not come out to clarify anything at all, some analysts assure that TikTok Music would be nothing more and nothing less than a music streaming platform .

It should be noted that, at present, TikTok is the application chosen par excellence by musicians to publicize their new creations. This social network not only has an incredible reach, but it can also make any song go viral in the blink of an eye .

Taking advantage of this power, it would not be at all strange for TikTok to take advantage of the moment of glory that it is going through. Incorporating their own service in the best Spotify style, they could quadruple their profits , since many times users want to listen to a song without having to leave the social network in question.

Could TikTok Music be more than just a music streaming service?

TikTok quiere competir con Spotify

It is perfectly possible that this brand is a complement that could add new functions to the video social network . It will not necessarily be a rival to Spotify or Apple Music, as there are several things that this new brand could refer to.

Without going any further, we must wait for ByteDance to deliver an official statement to learn more about it. For now we can only guess what the goal of “TikTok Music” would be, a name that leaves the door open to dozens of possibilities.