Soon we will be able to see a virtual concert of Jennifer López and Maluma through Snapchat , which we will attend with our virtual avatars. We will even have the opportunity to interact as in a real concert, a very interesting idea.
In reality, the initiative seeks to promote the movie “Marry Me” (“Marry Me”) by Jennifer López and Maluma, but it is still striking. Snapchat has lost its war against Instagram, but these special ad campaigns allow it to generate revenue and maintain its notoriety.
Maluma and Jennifer López will sing the songs from the movie, not their own songs, unfortunately. The entire event will take place in real time , but those who miss it will be able to watch it on a delayed basis.
The metaverse concept has generated a lot of interest in recent weeks, and a virtual concert is precisely the kind of experience you’d expect from these kinds of alternate worlds.
It is not necessary to have Snapchat installed to enter the concert, as a website has been created from which anyone can access . Those who use the messaging app will be represented through their Bitmoji, if they do not have it, they can create their Bitmoji 3D avatar before connecting.
Interactive features for attendees include releasing doves, doing the “wave”, using lasers, dancing, or throwing bubbles , depending on which song is playing at the time.
The virtual concert is held live on February 3 at 2:00 am CET (Spanish peninsular time), not too favorable. Of course, then Snapchat will upload the video to watch it on a delayed basis, but we will lose the interactive elements.
Regarding the film, it is a romantic comedy designed for Valentine’s Day , although in Spain it will not arrive until February 18. It will also be broadcast on Peacock, a streaming service that thus achieves an exclusive.
The curious concert of Jennifer López and Maluma on Snapchat is an example of well-executed advertising, where a product is promoted in an interesting way for the public. We will have to see how it develops, but at first the idea is promising.
