This is Effects House, the TikTok app for you to create your own AR filters

TikTok Effect House lanzamiento

Although TikTok has been eating away at its rival platforms at an amazing pace, the truth is that this platform still has things to improve. One of them was to facilitate the creation of filters for its users, so that they could use them in their videos.

ByteDance, the app behind TikTok, took note of this and has just released a fix for this issue. This is TikTok Effect House: the platform to create effects with augmented reality (AR) that you needed for your videos.

Effect House, TikTok knocks out Spark AR Studio competition from Meta

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We all know that to succeed on TikTok you must follow current trends and generate high-quality content . The former may be easy, but the latter is just across the street as it can be quite a challenge.

ByteDance knows this very well and therefore presents tools that help content creators in their work. The first was CapCut (video editor) and now it’s up to Effect House. This new application is free and allows you to design all kinds of augmented reality effects and filters to use on TikTok.

Like Meta’s Spark AR Studio (for Instagram), TikTok Effect House provides users with a ton of tools to make their content creation work easier . With it you can create tracking filters, effects that are activated by user interaction, immersion, dynamic and much more.

Is a development kit difficult to use? In principle, Effect House is not an application for beginners, but for slightly more advanced users. However, ByteDance provided this tool with numerous tutorials and learning resources so that your progress is fast and you can master it in no time.

TikTok wants to be known for your filters created with Effect House, although it will review them first

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Among the tools that unite Effect House with TikTok, we found one that we find especially interesting. When you create a skin or effect with Effect House and post it to TikTok, the name will appear in the video post as a hyperlink. If a user taps on the filter name, they will be able to do the following:

  • See additional information about the skin and its creator .
  • See the content that other users have generated using said filter.
  • Use the effect for your own videos .

All of these features are great for viralizing content and building communities. However, the first one is the one we like the most, because you can position yourself as an AR filter creator for TikTok if you wish.

However, you must know one thing: you will not be able to publish any filter that you can think of designing in Effect House. TikTok will review all filters before approving them and allowing them to be published on the platform. This is totally predictable, since the company wants to avoid those that may offend, denigrate or abuse some people.

Any effects that could be negated? Those that can be used to make religious or cultural mockery, filters that change skin color, punctuate someone’s appearance or encourage cosmetic surgery.

Effect House is available on MacOS and is coming to other platforms soon, here are its requirements

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For now, ByteDance released Effect House only for MacOS . However, they announced that it will soon arrive on Windows and could do so on other platforms. The tool is free and in order to use it you will have to meet the following requirements:

  • 2.5 GHz Intel Core i3 processor, AMD FX 4300, Apple M1 or better.
  • Intel HD 4000 graphics chip , Nvidia GeForce 710, AMD Radeon HD6450 or better.
  • A minimum of 4 GB of RAM .
  • A screen with a minimum resolution of 1280 x 768 pixels .

Do you meet the requirements and have MacOS? So what are you waiting for to try Effect House and create your first AR effects for TikTok?