The possibility of a cheap Netflix subscription thanks to advertising is more likely after the latest statements from its CFO. Netflix has not confirmed a cheaper plan with ads, but for the first time it is open to considering it in the future.
Disney + recently confirmed a cheaper subscription with ads, and from Netflix they recognize that they cannot ignore what their rivals are doing . Spencer Neumann, the financial director of Netflix, has clarified that the streaming platform could consider lowering prices through advertising.
Of course, it has been very clear that Netflix has no plans to include ads in the short term , and that for now they prefer to continue with the current rates. It is true that Disney + and HBO Max represent very tough competition, with better prices and more and more content, but Netflix continues to be the leader in the segment.
In fact, the company believes that its competitors are losing money to gain market share , and Netflix does not want to enter that dynamic. Disney+ has the entertainment giant behind it, and HBO Max is owned by the WarnerMedia conglomerate, while Netflix must create content and manage itself with its own resources.
Neumann believes that the current Netflix plans are well suited to different types of consumers , and that they do not need a cheaper mode with ads. You can really get Netflix very cheap, either by sharing accounts or using subscriptions from other countries.
In the end, in emerging countries like Vietnam and Kenya you can watch Netflix for free, and certain markets have a mobile-only plan that costs less than 3 euros / dollars to change.
In 2022 the price of Netflix for the United States has already been raised, so it should soon move to Spain and Latin America. The company needs income to offer more series and quality movies, its commitment for now is not aimed at low cost.
So a cheap Netflix with ads would be a long-term possibility , with no concrete dates. The streaming service has always been anti-advertising, it’s a little less critical now, but it doesn’t seem like it’s the business model it’s interested in.
Via: Variety
