People’s use of social media is constantly changing, and social media must adapt as quickly as possible to survive. As the owner of Facebook, Instagram and WhatsApp, Meta knows this very well and therefore does not stop making changes to its applications.
The last of them? The disappearance of IGTV as an independent Instagram application to integrate all its features within the main app. The objective? Simplify the way you consume and create videos for Instagram. That’s right, IGTV goes off the air and now enters Instagram Videos , discover here all the news about this movement.
The IGTV app disappears, but the format will live on within Instagram
In mid-March Instagram will remove its IGTV app from the Android and iOS stores . The app for long-term videos in horizontal format will disappear, although its section within the main app will continue to be active within Instagram Videos.
The justification for this action is to simplify the way users create, search and consume videos within this social network. In addition, it was a predictable movement, since the Instagram Videos section has existed since 2021 and the number of users who used the independent IGTV app was decreasing.
In the statement published by Instagram on its official blog , they announce the following: “Regardless of how they are created, videos viewed on Instagram will have features such as a full-screen viewer and the option to tap to mute.”
What does this mean? That long-term videos within Instagram will continue to exist , as well as those that are recorded in horizontal format, being able to be viewed without any problem. In addition, the company explained that in the coming months they will continue to invest in making it easier to create and view videos within Instagram, so we would not be surprised if new editing tools for Instagram Videos arrive.
However, Meta announced something additional in its statement: Reels continue to be the most important format for the company and some changes in monetization policies are also coming.
The Reels are still the kings of Instagram and will soon receive changes in their monetization
Although the focus of the news is on the disappearance of the IGTV app, we cannot ignore the rest of the information that Instagram left us on its blog.
The first thing is that Reels continue to be the spearhead for Instagram, since users prefer to consume short videos , in addition to considering them more immersive for mobile screens.
So much so, that the company will continue to develop features to make its Reels a better product and even offered some recommendations for creators: keep videos short, make a good first impression, be consistent in posting content to hook your users, and don’t recycle videos of other applications were some of his tips.
Finally, Instagram announced that in-stream ads (within videos) will no longer be available , so new users will not be able to activate this functionality. Meanwhile, those who used this type of advertising will not be able to use them either, but will receive a temporary monthly payment equivalent to their recent income.
What will happen next with monetization? We don’t know exactly, but the company explained that they are working on new, more effective monetization and advertising methods , which are also compatible with other apps belonging to Meta.
