Instagram Giveaways will allow content creators to tip

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Months ago we reported that Facebook and Instagram were about to receive various methods to monetize, with paid subscriptions to view exclusive content being the first step. Now, the developers of Instagram have announced that they will activate a second method, designed for those users who like to give without receiving anything special in return. Instagram will have Giveaways, a monetization feature for creators similar to TikTok.

Instagram Gifts could be like TikTok, tips for good content

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According to a Meta spokesperson, the company is already testing a feature for Instagram called “Gifts.” This new feature will be coming to the app shortly , although it is currently only being tested internally. A very early version of this idea was spotted in July by leaker Alessandro Paluzzi , but we haven’t learned much more until now.

Instagram Gifts will work just like the tip jar on Twitter, TikTok, and other platforms: users will be able to donate a certain amount of money to content creators without asking for anything in return . It’s a fantastic monetization system, which also serves as a system of thanks to creators for carrying out their ideas and entertaining, informing or educating others without charging.

A couple of weeks ago, Paluzzi leaked a couple of screenshots showing that the Gifts submenu will be inside the Instagram creators menu. From there, Instagram will let you know if you’re an eligible user to receive Gifts. In addition, it will allow you to configure your account to receive them, allowing other users to leave you tips from your profile or directly from your reels .

We don’t know if Instagram Gifts will allow tipping during live broadcasts, like on TikTok. Besides, we also do not know if there will be only one type of gifts or if they will be separated into classic and premium gifts . Be that as it may, we will be attentive to any news that Instagram developers or Meta spokespersons report.

On the other hand, it is important to mention that Instagram has already advanced in terms of monetization through other methods. As we mentioned at the start, paid subscriptions are just around the corner, but we know they’re also working on: creator badges, bonuses, live stream ads, and more.