If the brand is the name and surname of a business, product or service, the logo is the photograph that appears on your ID. Having a logo is essential for our company to stand out in the market and among the competition.
Designing a logo is a process that should not be taken lightly, as it requires some work and effort. Next, we will tell you what are the steps you must follow to design a logo. Thus, you can have the best design of all without complicating your life in the process.
Step 1: Define the business philosophy
Believe it or not, having a business philosophy is essential for your logo to be successful. And it is that, without it, it would basically be like any image that you can find on Google, without soul and without substance, just a normal image.
Your logo must reflect what your company is, it must have its personality and its values. That is why you must start by defining who you are, as a company, what distinguishes you and what makes you unique. All this you must write in your mission, vision and business values.
Step 2: Choose your style
You should know that there are different styles when designing logos. For example, we can find minimalist, flat styles or those that use shadows, gradients and even 3D resources. This style should match your brand and what you want to communicate.
Finding a style is not that difficult, as there are currently a lot of resources and information about them. You can check the trends in logo design, which will give you an idea of what the most used styles will be in the coming years, so you can create a logo at the forefront of the market.
Step 3: Consider the psychology of color
Believe it or not, the colors to choose can have an impact on the consumer, their perception and behavior. According to various scientific theories, color generates certain effects on the brain, this is known as the psychology of color.
The choice of colors should be in accordance with your brand. For example, if your brand offers funeral services, black is a good option, as it is solemn and elegant. If you sell food, yellow makes you hungry, on the other hand, if you are a vegan company, the color green is related to nature and eco-friendliness.
Step 4: Be careful with fonts
A typeface is the type of letter or font that you use for a text. You or I, for example, usually write in Calibri, Arial or Times New Roman. For logos, fonts are very important.
These should be easy to read, plus they should match your logo perfectly. You cannot create a logo that is flat, simple or minimalist with a very fancy or decorated typography. Choose fonts that are user-friendly, easy to read, and easy on the eyes.
Step 5: The Shape of the Logo
The shape of the logo also influences a lot when designing it. Although the common thing is that these are squares, we can also find trends where other geometric shapes such as the circle are used.
Take into account what you are going to use the logo for, if you will adapt it to print or only use it in a digital version. A great tip is to design it in a square and then remember it according to our needs, either using editing tools or some online tool.
Step 6: Size does matter
Another very important point, and one that many graphic designers emphasize, is the size of the logo. And it is not the same to have a logo that measures 1080 × 1080 pixels than one that measures 400 × 600 or one that measures 150 × 150 pixels.
You must consider that the size of the logo should be based on the use you will give it, for example, if it will go on a website or if you will use it for a banner or profile picture. There are many articles on the internet that talk about the ideal measurements that a logo should have.
Step 7: Save them in the proper formats
Keep in mind that there are different types of formats in which you can save an image. For example, there is the JPG or PNG format, so considering the characteristics of each one is very important for the design of your logo.
In addition to taking into account the final format of the image, you should consider saving it in an editable format so that you can make changes in the future. For example, you can save them in PGN and editable in Illustrator or the program you use to design.
Step 8: Test your logo
This is something that many people do not use, but it can be very beneficial for your business. Testing your logo will help you find out if this is the best option, that is, if your company likes it or if you can improve it, since it does not have the desired effects.
There are many ways you can test your logo. For example, you can upload it to social networks and ask your users if they like it. Similarly, you can carry out small digital surveys or a Focus Group in order to obtain the appropriate information to create the best logo.
The easiest shortcut
Without a doubt, the easiest shortcut to create a logo is to rely on a graphic designer, since they have the necessary knowledge to reduce all this large amount of work in a few steps, thus increasing efficiency, resources and results, as time is reduced. You must stop the myth that hiring a logo designer is expensive, there are always options and tools that can help you design the best logo or find the best designer. So there is no excuse, now that you know this you must have a logo yes or yes.