After being released in March of last year in the United States and the United Kingdom, the Today tab of Pinterest is finally available in Spain. This new section of the app is a source of daily inspiration where you’ll find posts on popular current topics and Trending Pins . Unlike the main Pinterest section of a lifetime, the Today tab does not use algorithms to provide you with recommendations based on your activity in the app.
The Today tab displays popular ideas based on what’s happening around the world and trending searches in your region. According to Pinterest, all content on the Today tab is handpicked by their team of curators . However, as they revealed through a post on Medium , they take very specific criteria into account when deciding what to show and what not to show on this tab.
Are you interested in how to appear on the Today tab of Pinterest? Then keep reading, because right away we will tell you everything you must do so that your content is selected by the Pinterest team.
The keys for your content to appear on the Today tab of Pinterest
First of all, it should be clarified that the Pinterest Today tab is only available in Spain, Mexico, Argentina, Colombia, Chile, Brazil, United States, United Kingdom, France, Canada, Switzerland, Germany, Japan, Austria, India and Indonesia . If you do not live in any of those countries, unfortunately you cannot appear or see the Today tab of Pinterest until it is enabled in your region.
Now, if you are in one of the selected countries, stay with us. First of all, remember that the contents of the Today tab are not chosen by algorithms , but by people from the Pinterest team. That doesn’t mean that basic SEO for Pinterest won’t work for you, but it’s not exactly what will make your content appear on this tab.
And, specifically, your content must meet at least one of the following 3 conditions for the Pinterest curator team to consider it:
- Your Pin has appeared on a board with other creators’ Pins as a hot item.
- Your board appears as a relevant article today.
- Your Pin (or Video Pin) appears as a relevant article today.
As you will see, the most important thing is that your content (board or Pin) leads to an article. Additionally, the Pinterest team of curators recommends aligning your new creations with current affairs that are already highlighted on the Today tab. The latter is essential, since if your content does not have articles with current topics that are trending, it does not make sense for it to appear in the Today tab.
Tips for creating quality content on Pinterest and standing out
Obviously, just that your content leads to an article that is relevant today is not enough to appear in the Today tab . Your content must be of high quality, like your profile, and you can achieve this by following these tips:
- Complete your profile , connecting your YouTube and Instagram accounts, verifying your website and clearly explaining who you are.
- Use detailed (but concise) titles and descriptions that convey the main message of your Pin. Generic titles like “Food” or “Fashion” don’t work. On the other hand, keep in mind that hashtags add value, but they are not the most important thing. Here’s an example of a well-described Pin.
- Check the platform’s search trends from the Pinterest Newsroom to find out what people want to see and thus generate the appropriate content.
- Use high-quality images that are visually appealing.
- Check the links associated with your Pins . If they don’t work, Pinterest won’t index your content.
- Be original and unique . In addition to quality, Pinterest like any other social network rewards authentic content creators.
- Dare to combine Pin and videos on your boards to make them more complete.
- If you’re making a shopping board, mix your products with pictures of lifestyles , models, or usage examples.
- Boards should have 40 or more Pins for pinners to engage more with your content.
- Pins in portrait format are the most successful on Pinterest. The recommended aspect ratio is 2: 3. For videos the best is 1: 1 (square), although 2: 3, 4: 5 or 9:16 ratios are also accepted.
- Videos should be 6-20 seconds long . Also, remember that they play without sound automatically, so it is advisable to put subtitles or superimposed text on them so that the pinners can understand them better.
Following these good practices to create content that is relevant today, and being constant, we assure you that sooner or later you will appear on the Today tab of Pinterest . When that happens, the app will notify you with a notification and an email. So don’t stop trying.
