Grindr allowed to add so much information and then sell it

Grindr , the well-known dating application, has been dedicated since 2017 to collecting information from its users and then selling it . It did this through real-time ad exchanges.

The best known are Tinder, Badoo or Meetic, but there are numerous applications dedicated to the field of love, specifically to establishing dates between their users. One of them is Grindr , the dating app founded in 2009 and famous for targeting the segment of gay and bisexual men .

However, this time Grindr is not news due to an increase in its millions of users. What has happened is that it has been uncovered that the application collected the data of all those users and sold them through advertising networks .

The idea is quite simple, and it was done through so-called real-time ad exchanges. Supposedly, everyone benefited, since users received personalized messages with the closest restaurants, shops and hotels .

This worked every time a person, with a smartphone and a Grindr account, browsed any application or website with advertising space . Then, the mobile phone was dedicated to sharing certain data (location, demographic data, records, etc.) with said space to help target ads.

If you are interested in knowing how to change your location on Grindr or how to use the app from your computer, these articles will guide you and answer all your questions.

The worst part is taken by the users, unaware in many cases of the process that takes place on their mobile phones in a matter of microseconds. This is the specific case of Grindr, but rare is the app that gets rid of this exchange of ads in real time.

Well, this information has been available for sale since at least 2017, and the most worrying thing is that they do not rule out that certain historical user data can still be recovered. Luckily, two years ago Grindr decided to end the flow of data from all digital ad networks, putting an end to collection.

Grindr spokesman Patrick Lenihan came out in defense of his app, claiming improved privacy since early 2020. According to him, the flow of information shared with ad partners is well below that shared by other big tech companies. .

But until then, the data of many connected people on Grindr moved freely between clients of a mobile advertising company. These did not contain such relevant data as full names or phone numbers; but they did give excessive clues about the identities of users, such as workplaces and addresses .

In short, this is just one more proof of the power of smart devices, and especially of the damage they can cause if the privacy of users is not taken care of above anything else.

In addition, the relevance of the case increases when it is known that Grindr data was used as an example for various agencies of the US government . The presentation consisted precisely of the risks involved in the possession of personal information by companies.

And the seriousness of the matter climbs one step further if we consider that homosexuality is still considered a crime in many countries . Therefore, such a flow of information could put millions of people in serious trouble, being put on trial or even sentenced to death.

In conclusion, it is always better to err on the side of caution when it comes to the information we share with our smart devices. And proof of this is this case of Grindr selling the data of its users .

Via: WSJ