Facebook’s problems go beyond FFDroider, the virus that can steal your account on the platform. Note that there is even a possibility that Meta will shut down Facebook in Europe forever. In any case, among the many problems that Facebook has, it seems that now it is added that the social network is not doing well with podcasts , but why?
Facebook is not doing very well with podcasts
Just as Twitter created an exclusive section for podcasts, Facebook also joined this trend originated by Clubhouse. In fact, Facebook not only created its own podcast section, but also created audio rooms and sound bites . In any case, it seems that users of the social network do not have much interest in Facebook podcasts.
On the other hand, it seems that the little interest of Facebook users in the platform’s podcasts has made the social network focus less on this function and focus on new ones. For example, now Facebook is focusing on getting podcasters and content creators to do events in the metaverse. In addition, Facebook wants to promote online shopping that takes place in the metaverse so that its content creators earn more money.
Remember that Meta, the company that owns Facebook, has its own metaverse and has already enabled the buying and selling of virtual items in it.
On the other hand, Facebook is also working on features to create short-form videos , probably like TikTok videos. Keep in mind that Facebook’s attempts to create new features and content formats are likely fueled by the fact that people’s interest in the social network has waned.
In any case, despite the little interest of users in Facebook podcasts, this type of content will not disappear from the platform , at least not for now. Still, Facebook has scaled back its investment in its audio features to focus on building new features.
What do you think of Facebook podcasts? Do you find them interesting or do you prefer to enjoy other types of content on the platform?
Source | Bloomberg
