Goal is celebrating and that is that Instagram exceeds 2,000 million monthly users, thus becoming one of the most powerful social networks on the market and reaching a milestone that is possibly very difficult to overcome by the other available platforms. Did Instagram secure your position in the segment?
Things in the world of the Internet, even more so in the world of social networks, are very fickle. One day you can have first place and another no one can enter there and so things for Instagram that is now in one of its best moments , even when very strong competitors like TikTok threatened to dethrone him.
Instagram in the lead
Since June 2018, no official Instagram numbers have been known , at which time the mark of one billion users was announced in the month, they have also had a low-profile position at a time when they have the regulatory eye of the authorities over its parent company and the enormous control that today that conglomerate has in the world of social networks.
The milestone of two billion does not come from an official statement , in fact it is information that Meta avoids publishing, but some company employees have let it be known what so far have been internal conversations, a number that was reached just one week before Facebook’s name change, last October.
Instagram hit the market in 2010 and in 2012 it was bought by Mark Zuckerberg for the amount of one billion dollars, which would open the doors of his social media empire to the mobile world and he succeeded.
Maintaining its leadership position in the market cost Instagram a complete reinvention , incorporating features that clearly came from its competition and although the numbers have been a bit adverse they finally managed to stay.
According to a survey recently published by Forrester, 63% of Americans between the ages of 12 and 17 used TikTok weekly this year, compared to 57% on Instagram.
The numbers on downloads are more revealing, because TikTok was installed 596.1 million times globally this year on Apple and Google devices, topping the 570.7 million installs for Instagram, so despite a very tight market Finally, Instagram managed to consolidate 2 billion active users .
