Despite the good economic situation of Apple , the company could make the decision to raise the prices of the iPhone due to other reasons, some related to the economy, which would be bad news for customers and said decision would occur in a very short time. .
If Apple’s intention is true, the next iPhone 14, of which we already know some details, would experience a price increase and despite the fact that Apple achieved record profits during Q1 2022 , driven, above all, by the iPhone and services .
Despite the record, the company expects that the revenues that occur during the Q3 of 2022 may be lower than forecasts due to various reasons, it would mean losing many millions of dollars, although the most important analysts do not see it that way.
Inflation, conflict in Ukraine and more
Apple believes that a few months are coming that will represent a turning point in its sales. One of the main reasons why they consider that income may not be as expected is the COVID situation in China , its zero COVID policy is causing real conflicts.
The truth is that the production of chips is being reduced by the closures and it does not seem that the situation will improve in the short term, so the situation could extend throughout this year. Added to the shortage of components is the shortage of silicon, an important material.
Inflation, the conflict in Ukraine and the interruption of sales in Russia are added to the list of reasons why Apple could not have the expected income and for which it would be “forced” to increase iPhone prices throughout the world. world.
We will have to wait for this coming fall, which is when the launch of the new iPhone 14 is expected to see if they will have the same price or not, if so, this fact would be confirmed, although it remains to be seen if the increase in costs will affect other products. .
Another thing that will have to be seen is if customers are willing to assume the price increase on the iPhone , there probably won’t be too many drawbacks, although if the decision is true, we will know the impact it will have for next year around the same dates. .
Via: 9To5Mac
