An insertion order is a contract that specifies the details of your search advertising campaign, including placements options, keywords, ad creative, landing page, pricing, geo-targeting, and language options.
An index is a Search Engine’s database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of … Read more
An inbound link is also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and … Read more
Impression is also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis.
Hallway Page A hallway page is a page that serves as an index to a group of pages that you would like the search engine spiders to find. Once a search engine spider indexes the hallway page, it should also follow all the links on that hallway page and in turn index those pages as … Read more
Hyperlink is also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization … Read more
The acronym HTML stands for HyperText Markup Language, the authoring language used to create pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with directions on how to structure a web page’s information and features.
A homepage is the main page of a website. Like a cover of a book or the front of a store, its function is to welcome people and to inform them of the overall purpose of the website. The homepage offers an index of navigation that organizes content and leads to other parts of the … Read more
Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server’s access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page’s HTML file. A better measure … Read more
Hijacking of websites is a practice that makes search engines believe that a specific website resides at another URL. It is a form of search engine spam and cloaking. The reason why this method is undertaken by spammers is to increase rankings in search engine result pages. Webpage Hijacking is an illegal spam tactic. When … Read more