Apple is the leader in headphone sales, despite their prices

apple marca que mas vende auriculares tws

Truly wireless earphones, known as TWS, were born with the launch of Apple’s AirPods in 2016. Although they received criticism back then for their design, today virtually every brand has their own TWS earphones and sells them at prices much lower than the original. what the AirPods cost. One might think that Apple has lost out, since they have failed to prevent their competitors from profiting from their invention. But it’s not like that.

AirPods, now in their third generation, are the most popular headphones on the planet. This has been confirmed by Wedbush analyst Dan Ives, who estimates that AirPods have become a $20 billion annual business and are on track to sell 100 million units this year. There are no other headphones on the market that come close to those figures, which makes Apple the manufacturer that sells the most TWS headphones.

Not Xiaomi, not Samsung, not JBL: Apple dominates the headphone market in the US

apple marca que mas vende auriculares tws en estados unidos

According to the Statista Global Consumer Survey, Apple is the most popular headphone brand in the United States by a considerable distance. After asking 4,220 American adults about their personal headphones, it was found that 34.4% of those surveyed used one of Apple’s AirPods . And to top it off, the brand that came in second place in this survey with 15.3% was Beats, which is owned by Apple.

Then we find big names like Bose, Samsung, JBL and Sony. Xiaomi is not in the TOP? No, remember that Xiaomi products do not officially arrive in the United States , the country where this survey was conducted between January and December 2021. It would be more interesting to see a study of this style applied in a region or country where all brands compete equally, like Spain.

In any case, it is surprising that AirPods, being much more expensive than their competitors, are the best sellers in the US. In case you do not know and to give you an idea, the AirPods Pro are worth 279.00 € , while the Galaxy Buds Live cost € 100 less (which are the best TWS headphones in the Samsung catalog). And not to mention if we compare them with the Xiaomi Flipbuds Pro. So it is clear that the average American citizen values the Apple brand very much.

Get your Apple AirPods Pro

If you are not a big fan of Apple and you need headphones like this, but cheap, check out these 5 best alternatives to Apple AirPods Pro.

Source | The Unicorn Startups & Business