If you are a community manager or a lover of Twitter, Instagram and Facebook; then you’ll be glad to know that Adobe Express now supports scheduling network publishing . This is a new functionality that will allow you to do everything to complete a publication from the same platform.
Normally, different services are required for the same purpose. On one platform you create the content, on another application you do the planning and then you need to go to another service to finally publish; however, with Adobe Express those steps began to be reduced.
Adobe Express Content Scheduler
The ContentCal tool is now Content Scheduler. It was a solution tool for social networks and content marketing that allowed users to have an automation system for publishing on social networks.
Following Adobe’s purchase of ContentCal, the company has worked to integrate its technology and expertise into the Express app and it works like this:
- Plan : This tool allows you to create and plan your topics, social media campaigns and more, using tools that help you elaborate and define details in your content.
- Schedule : With this tool you will be able to configure your content to be published exactly as you have planned, to ensure that it arrives at the right time for your audience.
- Preview : On this platform you will have the opportunity to review the publications that you have programmed individually, for this you can use the preview mode and you will have a vision of how your followers will receive that content.
- Publish : Finally, you won’t need to move from one app to another, because once you have the content ready, you can save time by publishing your posts on Instagram, Twitter and Facebook from the same Adobe Express platform.
The Adobe Express Content Scheduler tool is now available through the Premium plan of this service. Individual users of the plan can publish an unlimited number of posts, using the same calendar.
You will have the possibility to connect up to three social network profiles for each plan by linking the Express application; It can be Facebook, Instagram and Twitter. All of these Content Scheduler features are available only in the Adobe Express web application.
