What are the reasons why so many people have unsubscribed from Netflix? This is a question that you are surely asking yourself. And it is not for less, since it was revealed that Netflix loses subscribers and will launch a cheap subscription plan. Specifically, the service lost 200 thousand users in the first quarter of 2022.
There are several factors that cause the number of app users to drop. Do you want to know more about this topic? Well then stay on the web, because here you will see 5 reasons why Netflix loses subscribers . This way you will know in detail why Netflix users are unsubscribing!
Competition in streaming does not stop growing
It is no secret to anyone that there are a lot of streaming apps today. A few years ago, Netflix dominated this market almost 100%. The California-based service (barring HBO and its Game of Thrones series) had no serious rivals to contend with .
But this has changed since Disney Plus was launched , Amazon put all the meat on the grill with Prime Video and HBO Max was introduced worldwide. This last service started off strong, since HBO Max is the fastest growing streaming platform.
In turn, keep in mind that several applications have become popular to watch series and movies for free. That is why Netflix users have realized that there are other options that (perhaps) are more suited to their tastes and budget.
The pandemic and everything it caused is ending
One point in favor that Netflix had during 2020 and 2021 was the COVID-19 pandemic . Many people who liked to go to the movies had to start using streaming services if they wanted to continue their hobby. Netflix benefited from this a lot by being the most popular app in the industry.
Now, the hardest times of the pandemic are long gone. Movie theaters are open again and people no longer spend so many hours at home in front of their TV. This means that Netflix can no longer attract new users thanks to the lockdowns .
In addition, subscribers who came to the app in the pandemic (and who now do not spend as much time at home) may no longer see the need for Netflix to be entertained .
The closure of Netflix in Russia also affects
This is a key fact in the current situation of the service. Netflix left Russia in the first days of March . The cause of this was the conflict in Ukraine. The decision caused the platform to lose some 700 thousand active subscribers in Russia.
Naturally, this country and its users greatly affect the service. Netflix lost more than half a million subscribers , so there’s no way the app’s stats will be good anytime soon.
The prices of Netflix plans have gone up a lot
A very common news in 2021 was that Netflix increased its rates in some countries. This affected, above all, the United States. And it is that there the price of the most expensive Netflix plan rose to about 19.99 dollars (previously it cost 17.99 dollars).
This increase was also experienced in Spain when it was announced that the app’s 4K plan would be priced at €17.99 . In contrast, Netflix’s competitors have kept the same prices or not raised them as often.
On the other hand, in the next section you will see that the platform has not renewed its catalog too much . In this way, you will realize that the quality / price ratio of Netflix can be questioned.
Netflix has lost content from other companies and studios
Before, the producers gave the distribution of their series or movies to Netflix. However, currently the platform does not have that advantage. Why do we say it? Well, because now the production companies have their own streaming service, so they don’t need an alliance with Netflix .
This leads to the app having to rely on its original content to keep its users hooked. Now, most Netflix productions sometimes leave a lot to be desired .
And it is that the last series of the platform that were successful can be said to be The Squid Game and Arcane. There are others that stood out a lot in 2020 (such as the Queen’s Gambit). Other key bombshells for Netflix were those achieved thanks to the documentary The Tinder Scammer and the movie Don’t look up.
However, the app has canceled some great series (like Mindhunter). And, in the process, the platform has also tried to make the most of productions such as Elite, Money Heist, Narcos or Stranger Things.
Because of that, it feels like Netflix has to rely on content that isn’t new , but meets expectations or already has a huge fan base. This is the case of the last seasons of Peaky Blinders and Ozark, or the second season of Bridgerton.
An extra reason: the millions of users who share the password
There is no doubt that the previous sections showed that the platform has serious problems with its content and prices. But you can’t get over the fact that there are almost 110 million people who use Netflix without paying .
This large number of users enter the app because a family member or colleague lends them the account . The platform has faced this problem since its inception, but at this time it is more important than ever to put an end to the situation.
For this reason, Netflix has taken measures so that you do not share your account. One of them is to charge you almost €3 extra if the support discovers that someone who does not live in your house accessed the app.
Still, Netflix needs to own up to the things that are wrong with its service and drive users away from the platform (instead of just blaming the people sharing the account). This will be the key so that the service does not continue to lose more subscribers.
And you, what do you think about all this? Do you think there is another reason why Netflix loses users? Tell us in the comments .
