Conversion Definition

Posted by Keyword Rank Checker on September 26th, 2010

Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account.

Content Integration Definition

Posted by Keyword Rank Checker on September 26th, 2010

Advertising woven into editorial content or placed in a special context on the page, typically appearing on portals and large destination sites. Also known as web advertorial or sponsored content.

Contextual Link Inventory (CLI) Definition

Posted by Keyword Rank Checker on September 26th, 2010

Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.

Cloaking Definition

Posted by Keyword Rank Checker on September 26th, 2010

Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to […]

Click-Through Rate (CTR) Definition

Posted by Keyword Rank Checker on September 26th, 2010

Click-through Rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR.

Click-Through Definition

Posted by Keyword Rank Checker on September 26th, 2010

Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization.

Click Fraud Definition

Posted by Keyword Rank Checker on September 26th, 2010

Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies […]

Cgi-bin Definition

Posted by Keyword Rank Checker on September 26th, 2010

Cgi-bin is a “virtual” directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use. A sure tip-off to the spider that your page is dynamic.

Call To Action Definition

Posted by Keyword Rank Checker on September 26th, 2010

A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser. Call to action words are “doing words” such as “Click here”, “Buy Now”, “Enter Now” or “Click to download”.

Cache Definition

Posted by Keyword Rank Checker on September 26th, 2010

Copies of web pages stored locally on an Internet user’s hard drive or within a search engine’s database. A cache is the reason why web pages load so quickly when a user hits the Back button in their web browser, since the page is not being redownloaded off of the Internet. Google is unusual among […]

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