Month: September 2010

Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword. This means that the […]

When a Web page popes with a message such as “File Not Found” then the message is the error message and the webpage is the […]

Delivery of ads on a rotating, random basis. Dynamic rotation allows ads to be served on different pages of the site and exposes users to […]

Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web […]

Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific […]

A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. […]

Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page’s […]

Also known as banned or blacklisted, a delisted site is a URL that has been removed from a search engine’s Index, typically for engaging in […]