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To promote a company product and to get massive quality traffic, all what an online business website at first needs to do is please the ‘search engine’. Therefore, for every web marketing strategy what holds primary importance these days is to increase relevance and usability of the website in the eyes of search engines.
There always has been a close connection between web design and SEO. Inclusion of certain specific elements into the design of website can produce a positive impact on the Search Engine Optimization. Let us now have a quick look into some of the easy and effective web designing strategies to optimize the website ranking.
Top 5 tips to improve SEO in web design:
Design that induces emotion
Instead of conveying mere information, make the website eye catching that grabs user’s attention at once and persuade them to go in detail of the website content. The way you design your website also depicts character of your company. A visitor becomes interested to browse more web pages and also feel like to contribute content only when the website can create an emotional pull.
Blogs not only create opportunity to add fresh content from time to time but also make the website interactive. Through blogging you get a chance to keep users updated about company news as well as this provides visitors a chance to post their comment and ask queries regarding company products.
Make each page special
Each webpage has to be designed in a way that makes it different from the previous one. Search engines check content of every website to rank it properly on search engine results. Therefore to get higher ranking each pages should be different not only from other websites but also from other pages of the same site. It also makes the webpage contents more interesting to the visitors. So, make sure to provide fresh content and information at each webpage.
Apply Meta tags
Do not forget to use Meta description tags. Meta tags appear on the search engine result pages and give primary idea to the user what the website contains. Therefore create Meta tag carefully, use keywords that are relevant and informative. The fact must be kept in mind that search engines cannot understand the graphical interface of webpage; they look for the first impression in Meta tags.
Go for info graphics
It is certainly one of the latest found trends that have changed the online content presentation approach. Info graphics is attractive, compelling and easy to comprehend. Instead of simple textual presentation application of info graphics makes content more interesting.
CuteRank is a FREE rank checker tool (software) designed to automatically check keyword positions and track keyword ranking performance on multiple search engines including Google, Yahoo, Bing (MSN), Ask, and AOL.