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In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking factor.
“Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast,” says Cutts. “It should be a good experience, and so it’s sort of fair to say that if you’re a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don’t want that as much.”
If you’re serious about wanting your site to perform better in search engines, and you haven’t given much thought to load times and such, it’s time to readjust your way of thinking.