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Target Audience
The target audience is the market in which advertisers wish to sell their product or service to. Target markets are defined in terms of demographics, psychographics, purchase behavior, media or product usage.

Taxonomy is a classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.

Text Ad
A text ad is a concise, action-oriented copy describing the product or service that is being advertised. The text ad appears alongside natural search results and links to a specified web page.

Title Tag
A title tag is an HTML tag which contains a sentence of text describing the contents of its associated webpage. Title tags are a very important part of Search Engine Optimization because they are frequently used as the text links that lead to sites from a search engine’s Results Page. The best title tags contain strategic keywords that will help a site be indexed properly and appeal to human search engine users.

Toolbar is a browser add on usually including a search box.

Three-way Link Exchange
A three-way link exchange is a Reciprocal Link Exchange established between three domains. However, unlike a two-way link exchange, not all three sites link to each other. Page A links to Page B and Page B links to Page C and Page C links to Page A. Page B does not post a reciprocal link to Page A and Page C does not post a reciprocal link to Page B. Three-way link exchanges are used by owners of multiple websites to increase the Link Popularity and page rank of new or smaller sites.

Trackback is a notification that someone has linked to a document on your site. This enables authors to keep track of who is linking to, or referring to their articles.

Online advertising opens the opportunity to track audience response throughout the life of a campaign. Tracking and reporting tools can help you learn as you go, so you can refine your ad creative, placement options, and spending levels if you’re not seeing the results you expect. The publisher of your ads typically will provide reports on ad impressions and clickthrough. For additional analysis of your traffic and actual customer conversion rates, you’ll need to build tracking mechanisms into your website.

Traffic is the amount of users that surf to a site. It is an indicator of the success of a website.

Traffic Estimator
Google AdWords Traffic Estimator is a tool that provides search volume, average cost-per-click, and position estimates for search advertising in Google’s search results and content network. It can be used to predict advertising performance before starting a campaign.

Passes trust scores from well trusted sources through to other sites throughout the web.

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