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Also known as organic listings, natural listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Natural listings can contain Paid Listings, but only if they fulfill the same requirements as natural listings. The best way to improve a site’s natural listing Position is through Natural Search Engine Optimization.
Natural Search Engine Optimization
Also known as natural optimization, organic search engine optimization or white hat SEO, natural search engine optimization is the use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, and Click-Through Rate. Because about 80% of web users look at Natural Listings first, natural SEO offers a much greater chance of long-term business success than Paid Listings or Pay-Per-Click ad campaigns.
Navigation bar is a web site’s navigation icons, usually arranged in a row down the left hand side or along the top that plays crucial roles in directing spiders to the site’s most important content and in getting site visitors to go deeper in the site.
Negative Keyword is a term referenced by Google AdWords and is a form of keyword matching. This means that an advertiser can specify search terms that they do not want their ad to be associated with.
For example, if you add the negative keyword “-nike” to the keyword “running shoes”, the ad will not be displayed if a person searches upon the term “nike running shoes”.
Negative keyword matching ensures that only qualified traffic is clicking upon advertising.
Negative SEO is the act of demoting a page or site from the SERPS. Most often used against a competitor that is above your site in the SERPS but can be used purely for fun.
Alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Placing good keyword-rich text in noframes tags is a good idea if your site is framed, but a much better idea is to ditch frames altogether and rebuild the site properly. A framed web site is not search engine friendly as long as it uses noframes tags.