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The landing page is a web page where people go to once they click on an online advertisement or natural search listing. Landing pages are designed to be highly relevant to the advertisement or search listing and encourage users to complete a “call to action”. The landing page is also known as the “click through URL” or “destination URL”. Example uses of landing pages are newsletter sign up forms, download demonstration trial software and purchasing of a product or service.
Link baiting is the creation of content that incites users to link to your page from another website. The types of link bait vary tremendously, but they include highly informative articles or news stories, useful resources and sometimes controversial or sensationalistic content. Link baiting is a White Hat SEO technique used to help a site improve its Link Popularity and . Some sites use link baiting as the centerpiece of a Website Marketing campaign.
Link building is an act of requesting links from webmasters of other sites for the purpose of increasing your “link popularity” and/or “PageRank.” Considerations for link building can include directory submissions and press release syndication.
A link exchange is a quid pro quo arrangement or reciprocal link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.
A link farm is a webpage or group of webpages that exist solely to increase the number of Backlinks in a site’s link network. A link farm is meant to increase a site’s PageRank or popularity and thus improve its search engine Position. However, link farms are considered a form of Spam and sites that rely on them are penalized by search engines.
Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. page rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results.
Link spam are links between pages that are specifically set up to take advantage of link-based ranking algorithms such as Google’s PageRank (PR).
Link text is also known as anchor text, link text is the visible, clickable text between the HTML anchor andtags. Clicking on link text activates a Hyperlink to another web site. Link text is very important in Search Engine Optimization because search engine algorithms consider the hyperlink keywords as relevant to the Landing Page.
Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in response to a user Query.
Local search refers to both the addition of geographical keywords (cities, streets, etc.) to Search Terms and the use of Yellow Pages-type Search Engines such as Google Maps, Yahoo! Local and AskCity to find business services in a particular zip code. Search Engine Placement Services use local SEO to help traditional “brick and mortar businesses” connect with customers in their community.
All accesses to a web site can be logged by the web server. Data that is usually logged includes date and time, filename accessed, user’s IP address, referring web page, user’s browser software and version, and cookie data.