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Flash
Flash is a technology developed by MacroMedia Corp. that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animating navigation.

Flash Optimization
Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favor Flash over text are difficult or even impossible for crawlers to read. Flash Optimization is the process of reworking the Flash movie and surrounding HTML code to be more “crawlable” for Search Engines.

Flash intro
Flash intro is an animated ’short’ created using Flash that Internet users are made to sit through upon entry to a home page. Flash intros annoy users. They also typically take the place of text content on a home page, and since search engines can’t ‘read’ content embedded in Flash, the rankings of a home page that’s just a Flash intro will suffer.

Floating Ads
Floating Ads is an ad that appears within the main browser window on top of the page’s normal content, appearing to “float” over the top of the page.

Frames
When separate web pages are combined into one, each potentially with its own scrollbar. You know you’re on a framed website when part of the page scrolls while the rest of the page stays in place. Search engines don’t like frames. A framed web site is at a severe disadvantage compared to non-framed sites in terms of search engine marketing. Most search engines support frames, but only, as Google says in its FAQ section, “to the extent that [we] can.” Searchers clicking through to a framed page from search results sometimes end up on an orphaned page. You can use <noframes> in HTML to make the page indexed normally by the crawler.

Frameset
Frameset is a web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the ‘children,’ then the frameset is the ‘parent.’

Frequency
Frequency is the number of times an ad is delivered to the same browser in a single sessions or time period.

Fresh
Fresh is the term that Google uses to refer to frequently changing home pages. When Googlebot ascertains that a given home page is changing frequently, Googlebot will revisit and reindex this page daily.

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