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CEO Eric Schmidt: We believe the worst of the recession is behind us. We now have the business confidence to invest in the next stage of innovation.
Mobile, 30% growth quarter over quarter. Android now 12 devices in 26 countries, 32 carriers.
1M publishers using AdSense. Integrated DoubleClick into the exchange.
enterprise business, not only accelerating, but some customers, Genentech, Motorola, etc, very string feedback.
In 10% areas where we think it is very promising. We will focus more on strategic acquisitions. We are open for business.
Q: What are goals for Doubelclick ad exchange?
Jonathan Rosenberg: We think we are making great progress with fixing the very fractured ad ecosystem. We still have to make it easier for advertiser to place ads across a wider variety of websites.
Nikesh Arora: Over half of the largest ad networks are already using the new ad exchange.
Q: how did F/X imoact cost per click?
A: Paid click remained helathy with 14% growth. On CPC, year over year, Euro had an 8% difference, so these numbers are material, they will drive quite a but of impact. We have healthy growth in international markets, which are lower CPC.
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