CuteRank » Blog Archive » Contextual Link Inventory (CLI) Definition

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Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.

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Contextual Link Inventory (CLI) Definition

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