Absolute Link | A/B Test | Accessibility | AdSense | Adwords | Agent Name | AJAX | Algorithm | Algorithmic Results | Alt Tags | Analytics | Anchor Text | API | ASP

SEO Glossary – B

Backlink | Banned | Bait and Switch | Banner Ad | Bidding | Black Hat SEO | Blacklisted | Blog Farm | Broken Link

SEO Glossary – C

Cache | Call To Action | Cgi-bin | Click Fraud | Click-Through | Click-Through Rate (CTR) | Cloaking | Contextual Link Inventory (CLI) | Content Integration | Conversion | Conversion Analytics | Conversion Rate | Cookie | Cost-Per-Action (CPA) | Cost-Per-Click (CPC) | Cost Per Lead (CPL) | Cost-Per-Thousand (CPM) | Cost Per Sale (CPS) | Crawler

SEO Glossary – D

Delisted | Description Tag | Directory | Doorway Page | Dynamic Content | Dynamic Rotation

SEO Glossary – E

Error Page | Exact Match

SEO Glossary – F

Flash | Flash Optimization | Flash intro | Floating Ads | Frames | Frameset | Frequency | Fresh

SEO Glossary – G

Gateway Page | Geographical Targeting | Geographic Segmentation | Google AdSense | Google AdWords | Google Analytics | Google Bombing | Google Bowling | Google Dance | Google Juice | Google Traffic Estimator | Google Trends | Google XML Sitemap | Googlebot | Graphical Search Inventory (GSI) | Gray Hat SEO

SEO Glossary – H

Hallway Page | Heading Tag | Hidden Keyword | Hidden Text | Hijacking of Websites | Hit | Homepage | HTML | Hyperlink

SEO Glossary – I

Impression | Inbound Link | Index | Insertion Order | Internal Link | Interstitial Ad | Inventory | Internet Marketing | Internet Promotion

SEO Glossary – J

Java Applets | JavaScripts | Jump Page Ad | Junk Pages

SEO Glossary – K

Key Performance Indicators (KPI) | Keyword | Keyword Density | Keyword Marketing | Keyword Matching | Keyword Popularity | Keyword Prominence | Keyword Research | Keyword Stuffing | Keyword-rich | Keyword Submission

SEO Glossary – L

Landing Page | Link Baiting | Link Building | Link Exchange | Link Farm | Link popularity | Link Spam | Link Text | Listings | Local Search | Log File

SEO Glossary – M

Manual Submission | Marketing Analytics | Meta Description Tag | Meta Keywords Tag | Meta Robots Tag | Meta Search Engine | Meta tags | Mod_rewrite

SEO Glossary – N

Natural Listing | Natural Search Engine Optimization | Navigation Bar | Negative Keyword | Negative SEO | Noframes Tag

SEO Glossary – O

Optimization Service | Organic Listing | Outbound Link

SEO Glossary – P

Pagejacking | PageRank (PR) | Paid Inclusion | Paid Listings | Paid Placement | Pay-for-performance | Pay-per-click (PPC) | Phrase Match | Position | Position Reporting | Pop-up | Portal | Pull-down List

SEO Glossary – Q

Query

SEO Glossary – R

Rank | Reach | Reciprocal Link | Redirect | Referral Fees | Referrer | Relevance | Render | Repeat Visitor | Results Page | Robot | Robots.txt | ROI-Return On Investment | Run of Site (ROS)

SEO Glossary – S

| Scraper Sites | Search Engine | SEM | SEO | SEO Company | SEO Consultants | SEO Software Systems | SEO Strategy | Search Engine Placement | Search Engine Positioning | Search Engine Promotion | SERPs | Search Engine Submission | Search Terms | Share of Voice | Shoshkeles |Shopping Search | Skyscraper | Site Optimization | Sniffer Script | Spam |Spider | Spider Trap | Splash Page | Standards Compliant | Static | Stemming | Stop Character | Stop Word | Streaming Media | Supplemental Pages | Syndication

SEO Glossary – T

Target Audience | Taxonomy | Text Ad | Title Tag | Toolbar | Three-way Link Exchange | Trackback | Tracking | Traffic | Traffic Estimator | TrustRank

SEO Glossary – U

Unethical SEO | Unique Visitor | Universe | URL | URL Rewrite | Usability | User Agent | User-generated-content (USG) | User Session

SEO Glossary – V

Visibility

SEO Glossary – W

Web Analytics | Web Browser | Web Crawler | Web Standards | Web2.0 | Website Marketing | Website Optimization | Website Promotion | Website Submission | White Hat SEO

SEO Glossary – X

XML | XML Feed

SEO Glossary – Y

SEO Glossary – Z

Heading Tag
Heading tag is an HTML tag that is often used to denote a page or section heading on a web page. Search engines pay special attention to text that is marked with a heading tag, as such text is set off from the rest of the page content as being more important.

Hidden Keyword
Hidden Keywords are keywords that are placed in the HTML source in such a way that these words are not viewable by human visitors looking at the rendered web page.

Hidden Text
Hidden text is a generally obsolete form of Black Hat SEO in which pages are filled with a large amount of text that is the same color as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank.

Hijacking of Websites
Hijacking of websites is a practice that makes search engines believe that a specific website resides at another URL. It is a form of search engine spam and cloaking. The reason why this method is undertaken by spammers is to increase rankings in search engine result pages. Webpage Hijacking is an illegal spam tactic.

When spiders crawl websites and they discover two pages with the same content, the search engine will decide which is the main url while the other is not indexed. Spammers will use tactics to ensure that their page is the one that is chosen by the search engine.

Hit
Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server’s access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page’s HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.

Homepage
A homepage is the main page of a website. Like a cover of a book or the front of a store, its function is to welcome people and to inform them of the overall purpose of the website. The homepage offers an index of navigation that organizes content and leads to other parts of the website.

HTML
The acronym HTML stands for HyperText Markup Language, the authoring language used to create pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with directions on how to structure a web page’s information and features.

Hyperlink
Hyperlink is also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization Strategy.

Geographical Targeting
Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and neighborhoods that are important to a company’s business. One basic aspect of geographical targeting is adding the names of relevant cities or streets to a site’s keywords, i.e. Hyde Street Chicago apartments. Another important element of geo-targeting is increasing your site’s presence on Local Search engines.

Geographic Segmentation
Geographic segmentation is the use of Analytics to categorize a site’s web traffic by the physical locations from which it originated.

Google AdSense
Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad “quality scores,” and other factors.

Google AdWords
Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.

Google Analytics
Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc.

Google Bombing
Google Bombing is when a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google. Google bombing takes advantage of the power of hyperlink text and of PageRank. For example, if a group of sites with high PageRank all link to a page about XYZ Company’s inappropriate behavior with hyperlink text of “XYZ Company sucks” then the linked page can shoot to the top of Google’s search results for the term “XYZ Company.”

Google Bowling
Google Bowling is a black hat SEO technique used to knock competitors down or out of search engine results. It is a form of SEO sabotage that is conducted by pointing hundreds of questionable links from low quality sites at a competitor’s site so they end up banned or penalized by Google. Generally newer sites are more susceptible to Google Bowling as older sites are better established with a range of existing high quality links.

Google Dance
Google Dance refers to when Google indexes are updated. This period of time often results in fluctuations in the index size and some noticeable changes in search engine result positions. The term Google Dance was adopted as while an update is being processed the position of a website in Google seems to “dance” as it fluctuates. The fluctuation is due to each of Google’s nine datacenters being updated out of sync – meaning for a time the results are different.

Google Juice
Google Juice is an Internet slang to refer to the substance which flows between web pages via their hyperlinks. Pages with lots of links pointing to them acquire much ‘Google Juice’ and pages which link to highly ‘juicy’ pages acquire some reflected ‘Google Juice’.

Google Traffic Estimator
Google Traffic Estimator is a tool that indicates the number of clicks to expect on Google Adwords ads for particular keywords. The tool can be used to indicate search volume, average cost per click, estimated ad positions, estimated clicks per day and estimated cost per day. Google Traffic Estimator does not provide a numeric estimate of the number of search queries, instead it offers only a visual estimation of search volume in a small graphic.

Google Trends
Google Trends is a tool which allows you to see how Google search volumes for a particular keyword have changed over a period of time. It shows the popularity of search terms from the beginning of 2004 onwards.

Google XML Sitemap
Google Sitemaps are XML files that list the URLs available on a site. The aim is to help site owners notify search engines about the URLs on a website that are available for indexing. Webmasters can include information about each URL, such as when it was last updated and its importance in the context of the site.

Googlebot
Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine. If a webmaster wishes to restrict the information on their site available to a Googlebot, or other well-behaved spider, they can do so by with the appropriate directives in a robots.txt file.

Graphical Search Inventory (GSI)
Graphical Search Inventory is the visual equivalent of Contextual Link Inventory. GSI is non-text-based advertising such as Banner Ads, pop-up ads, browser toolbars, animation, sound, video and other media that is synchronized to relevant Keyword queries.

Gray Hat SEO
Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content.

Flash Optimization
Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favor Flash over text are difficult or even impossible for crawlers to read. Flash Optimization is the process of reworking the Flash movie and surrounding HTML code to be more “crawlable” for Search Engines.

Flash intro
Flash intro is an animated ’short’ created using Flash that Internet users are made to sit through upon entry to a home page. Flash intros annoy users. They also typically take the place of text content on a home page, and since search engines can’t ‘read’ content embedded in Flash, the rankings of a home page that’s just a Flash intro will suffer.

Floating Ads
Floating Ads is an ad that appears within the main browser window on top of the page’s normal content, appearing to “float” over the top of the page.

Frames
When separate web pages are combined into one, each potentially with its own scrollbar. You know you’re on a framed website when part of the page scrolls while the rest of the page stays in place. Search engines don’t like frames. A framed web site is at a severe disadvantage compared to non-framed sites in terms of search engine marketing. Most search engines support frames, but only, as Google says in its FAQ section, “to the extent that [we] can.” Searchers clicking through to a framed page from search results sometimes end up on an orphaned page. You can use <noframes> in HTML to make the page indexed normally by the crawler.

Frameset
Frameset is a web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the ‘children,’ then the frameset is the ‘parent.’

Frequency
Frequency is the number of times an ad is delivered to the same browser in a single sessions or time period.

Fresh
Fresh is the term that Google uses to refer to frequently changing home pages. When Googlebot ascertains that a given home page is changing frequently, Googlebot will revisit and reindex this page daily.

Exact Match
Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword. This means that the term “Exact Match” will only match ads or search listings that contain the exact words “Exact Match”.

Description Tag
Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that site. Search engines are now giving less importance to description tags in lieu of actual page content.

Directory
A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory’s servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, the decision to include a site and its directory rank or categorization is determined by directory editors rather than an Algorithm. Some directories accept free submissions while others require payment for listing.

Doorway Page
Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.

Dynamic Content
Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain “static content.” Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable “?”.Search engines will punish sites that use deceptive or invasive means to create dynamic content.

Dynamic Rotation
Delivery of ads on a rotating, random basis. Dynamic rotation allows ads to be served on different pages of the site and exposes users to a variety of ads.

Call To Action
A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser. Call to action words are “doing words” such as “Click here”, “Buy Now”, “Enter Now” or “Click to download”.

Cgi-bin
Cgi-bin is a “virtual” directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use. A sure tip-off to the spider that your page is dynamic.

Click Fraud
Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention of buying from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC revenue.

Click-Through
Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization.

Click-Through Rate (CTR)
Click-through Rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR.

Cloaking
Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser’s IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine’s knowledge or it could be construed as black hat cloaking.

Contextual Link Inventory (CLI)
Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.

Content Integration
Advertising woven into editorial content or placed in a special context on the page, typically appearing on portals and large destination sites. Also known as web advertorial or sponsored content.

Conversion
Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account.

Conversion Analytics
Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, landing page paths, search engine used, etc.

Conversion Rate
Conversion rate is the next step up from Click-Through Rate. It’s the percentage of all site visitors who “convert” (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten daily visitors, a site’s conversion rate is 40%.

Cookie
Information placed on a visitor’s computer by a web server. While the web site is being accessed, data in the visitor’s cookie file can be stored or retrieved. Mostly cookies are used as unique identifiers (i.e. user IDs or session IDs) to isolate a visitor’s movements from others’ during that visit and subsequent visits. Other data that may get stored in a cookie include an order number, email address, referring advertiser, etc.

Cost-Per-Action (CPA)
In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to a return on investment model.

Cost-Per-Click (CPC)
Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at times lead to Click Fraud.

Cost Per Lead (CPL)
Pricing based on the number of new leads generated. For example, people who click from an ad and then complete an inquiry form is considered to be a lead. The advertiser would pay based on the number leads received.

Cost-Per-Thousand (CPM)
Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while Cost-Per-Click is typically used for text link advertising.

Cost Per Sale (CPS)
Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from your landing page to the actual online sale. Also known as cost-per-acquisition or pay-per-sale.

Crawler
Also known as Spider or Robot, a crawler is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Banned
Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.

Bait and Switch
Bait and switch is considered as a spam technique when used in SEO. It provides one page for a search engine or directory and a different page for other user agents at the same URL. Sometimes it creates an optimized page and submits to search engines or directory, but replaces with the regular page as soon as the optimized page has been indexed.

Banner Ad
A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser’s website or a designated Landing Page.

Bidding
Bidding means placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine. The highest bid for a given keyword achieves the top spot in the PPC search results.

Black Hat SEO
Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.

Blacklisted
Blacklisted is also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines.

Blog Farm
Blog farm is a group of blogs operated by a single person or group that are populated by software, usually RSS-feed scraping scripts. Used for link building, blog farms are created by special software that installs popular blogging software on multiple domains and hosting accounts.

Broken Link
A broken link is also known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site’s links active is an important part of ongoing optimization.

A/B Test
A/B Test it the practice of creating two documents or sites that are nearly the same for the purpose of determining which design or copy variation produces the better result. Often used in PPC marketing, occasionally used in organic SEO.

Accessibility
Accessibility is the practice of making websites usable by disabled people – especially blind people.

Because search engines are essentially blind (ie they can’t see pictures or use Flash) accessible websites tend to have better search engine rankings than inaccessible websites.

AdSense
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site (or matched to the characteristics and interests of the visitors your content attracts) you’ll finally have a way to both monetize and enhance your content pages.

It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

Adwords
Google’s CPC (Cost Per Click) based text advertising. AdWords takes clickthrough rate into consideration in addition to advertiser’s bid to determine the ad’s relative position within the paid search results. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages.

Agent Name
Agent Name is the name of the Crawler/spider that is currently visiting a page. Spider is a robot sent out by search engines to catalogue websites on the internet. When a spider indexes a particular website, this is known as ‘being spidered’.

AJAX
Asynchronous JavaScript And XML
AJAX allows you to create a more user-friendly web application by working behind the scenes (inside a web browser) by making web pages feel more responsive.

In short, it allows JavaScript scripts to send data requests and receive responses without having to reload the entire page.

Algorithm
An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results. Search algorithms are also changed frequently to incorporate new data and improve relevancy.

Algorithmic Results
Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear alongside algorithmic results in many search engines, provided they are relevant. Improving a website’s unpaid algorithmic results is known as Natural Search Engine Optimization.

Alt Tags
Alt tags is an alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant keywords. Alt tags also make web pages more accessible to the disabled. For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page. (For those familiar with HTML, “alt” isn’t actually a tag by itself but an attribute to the “img” tag.). Note that the value of Alt tags for SEO have been discounted over time by the search engines to the point that now it is of minimal value.

Analytics
Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website’s performance or the success of an Internet marketing campaign.

Anchor Text
Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimization because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page.

API
Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.

ASP
An acronym for Active Server Pages, a Microsoft-invented, proprietary programming language for building dynamic web sites. ASP is also an acronym for Application Service Provider, a hosted service available via the Internet.

The best way to make sure your website or webpage is being top ranked by search engines is to use a keyword density of 1% to 4%.

To achieve 1% you would need to insert your keyword or keyword phrase once for every hundred words. Depending how well you may need to get your point across, than a 4% or 5% may also do the trick. If the article is not a very long article, than I recommend not going overboard with a 7% or higher.

Using the word that you chose to be placed on search engine results every once in a blue moon will result in poor quality.

This means using it once for about every thousand words. By doing this it may reduce your website chances of becoming top ranked on search engines. It will seem as though the keyword id irrelevant to the article so there would be no reason to place it on a search page.

Overstuffing your selected keywords is a very bad option.

This process is known as keyword stuffing. Many times search engines view this as a spam alert and will simply ignore your work due to this particular cause.

Lowering your keyword density may be necessary if there are too many other words that are similar to your original word. In example would be the usage of the phrase, “pretty flowers.” Related terms include, “lovely dandelions,” “roses,” “bouquet,” and “flower.”

So what if you are not sure how many times you used your keyword?

If using a writing document software, such as Microsoft word, then you can always check the number of times you used a certain word. Just use the find command and type in whatever you are looking for. If you are unable to write using a writing software, then you can use various tools on the web that allows you to check the amount of usage of a term in your article.

Be sure to always include the term you plan on using for search engines in the title of your document. You can go from there on when to use the rest.

Now that I have given you a view tips on keyword density and the correct usage, make sure you use this information to the best of you knowledge. Stay clear of the dangers of keyword studding and other defects for articles.