A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser.
Call to action words are “doing words” such as “Click here”, “Buy Now”, “Enter Now” or “Click to download”.
A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser.
Call to action words are “doing words” such as “Click here”, “Buy Now”, “Enter Now” or “Click to download”.