SEO Glossary – X

Posted by Keyword Rank Checker on November 24th, 2010

XML XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags. XML Feed An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used […]

What is “XML Feed”? A Simple Definition

Posted by Keyword Rank Checker on November 24th, 2010

An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used to provide a search engine with information about multiple web pages. An XML feed is particularly useful for multimedia sites or database sites that draw a variety of relevant search queries.

What is “XML”? A Simple Definition

Posted by Keyword Rank Checker on November 24th, 2010

XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags.

SEO Glossary – W

Posted by Keyword Rank Checker on November 24th, 2010

Web Analytics Web analytics is a branch of Analytics that uses web traffic records to study the behavior of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign. Web Browser Web browser is software installed on […]

What is “White Hat SEO”? A Simple Definition

Posted by Keyword Rank Checker on November 24th, 2010

Also known as natural search engine optimization or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, page rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, […]

What is “Website Submission”? A Simple Definition

Posted by Keyword Rank Checker on November 24th, 2010

Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimization.

What is “Website Promotion” A Simple Definition

Posted by Keyword Rank Checker on November 24th, 2010

Website promotion refers to the marketing aspects of Search Engine Optimization, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site’s exposure.

What is “Website Optimization”? A Simple Definition

Posted by Keyword Rank Checker on November 24th, 2010

Also known as search engine optimization, website optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimization strategies such as directory and search engine Submission, Keyword Marketing and improved Link quality.

What is “Website Marketing”, A Simple Definition

Posted by Keyword Rank Checker on November 24th, 2010

Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site’s Position, […]

What is “Web2.0″? A Simple Definition

Posted by Keyword Rank Checker on November 24th, 2010

Web2.0 refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online. Web2.0 applications include wikis, folksonomies, blogs and social networking sites which encourage user-generated content (USG) and social interaction online.