SEO Glossary – E

Posted by Keyword Rank Checker on September 27th, 2010

Error Page When a Web page popes with a message such as “File Not Found” then the message is the error message and the webpage is the error page. Exact Match Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword. This means that […]

Exact Match Definition

Posted by Keyword Rank Checker on September 27th, 2010

Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword. This means that the term “Exact Match” will only match ads or search listings that contain the exact words “Exact Match”.

Error Page Definition

Posted by Keyword Rank Checker on September 27th, 2010

When a Web page popes with a message such as “File Not Found” then the message is the error message and the webpage is the error page.

SEO Glossary – D

Posted by Keyword Rank Checker on September 27th, 2010

Delisted Also known as banned or blacklisted, a delisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Delisted sites are ignored by search engines. Description Tag Also known as a meta description tag, a description tag is a short HTML paragraph that provides […]

Dynamic Rotation Definition

Posted by Keyword Rank Checker on September 27th, 2010

Delivery of ads on a rotating, random basis. Dynamic rotation allows ads to be served on different pages of the site and exposes users to a variety of ads.

Dynamic Content Definition

Posted by Keyword Rank Checker on September 27th, 2010

Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain “static content.” Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have […]

Doorway Page Definition

Posted by Keyword Rank Checker on September 27th, 2010

Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may […]

Directory Definition

Posted by Keyword Rank Checker on September 27th, 2010

A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory’s servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, […]

Description Tag Definition

Posted by Keyword Rank Checker on September 27th, 2010

Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page’s content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine’s listing for that […]

Delisted Definition

Posted by Keyword Rank Checker on September 27th, 2010

Also known as banned or blacklisted, a delisted site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Delisted sites are ignored by search engines.